Print ISSN: 2204-1990

Online ISSN: 1323-6903

Keywords : profit


A Review Study on the Brand Image on the Customer’s Perspective

AASHISH MEHRA; VIPIN JAIN

Journal of Contemporary Issues in Business and Government, 2021, Volume 27, Issue 3, Pages 772-778
DOI: 10.47750/cibg.2021.27.03.108

The study paper reflects on the effect of branding on customer behavior. Brand awareness is a significant consideration here. As the customer is more knowledgeable of a brand but has all the awareness from its price, cost, etc., the further they would be drawn to the brand. The stage of loyalty rises with age. Community is by far the most prominent reference population in the world. Consumers who may be more interactive are influenced by their peers through social media platforms. Consumers who may be more mindful of their position are more apparent over those who haven't conscious of their status. The brand name on customer buying behavior is at the demonstration in buying for products and services. Consumers are impacted by various social, emotional, cultural and behavioral circumstances. The study deals with the findings of the study, the aim of that was to consider the effect of branded product mostly on the influence of customers in buying a product. The goal of the study is to think about the very reality that perhaps a brand does have an impact on the consumer's decision-making method. Throughout the end, it was assumed that the label was affected by the customer's actions in addition to the following contingent and response variables.

A Review on the Variables That Influence Product Pricing and Decision

DR MANJULA JAIN

Journal of Contemporary Issues in Business and Government, 2021, Volume 27, Issue 3, Pages 786-792
DOI: 10.47750/cibg.2021.27.03.110

Price is indeed a crucial element of any market and can even be essential to the sustainability of the organization. If the prices are not fixed within line with the target audience chosen, it will adversely impact the earnings of the commodity and the business. The primary purpose of every profit-seeking industry is to create revenue and, within order to accomplish this objective, all aspects relating to inventory management, prices and setting prices require to be handled appropriately. The primary objective of this analysis is thus to examine the factors regarded among organizations in their growth. The selling price for products can be determined by a variety of factors that can be classified into two major categories, internal factors with external factors, all of that are discussed in more depth in this article. In order to address factors that affect international marketing networks, which have been the channels through which products and services meet their global consumers. This indicates that suppliers and customers would either be based in the supplier or buyer nation or be present from both countries. Finally, the paper would address generic ads and regional advertising throughout the global market.

An Overview of Electronic Commerce (e-Commerce)

VIPIN JAIN; BINDOO MALVIYA; SATYENDRA ARYA

Journal of Contemporary Issues in Business and Government, 2021, Volume 27, Issue 3, Pages 665-670
DOI: 10.47750/cibg.2021.27.03.090

The world economy is witnessing a transition. All companies are transformed into information-based operations through online technologies. The pace of technical transition is so exponential that modern electronic commerce is now making significant shifts in the economic environment, impacting all areas of industry. The Web has expanded companies' scope. The vast quantity of business information made accessible by the global network that facilitates the gathering of information between firms, a corporation, its clients and the various divisions of a business is increasing exponentially. The information-based virtual value chains for any company cannot be overlooked operationally or strategically. This review article discussed the aspects of electronic commerce including its importance, facilitators, benefits, challenges and scope in the Indian market.

A study on financial performance of Small and medium-sized enterprises in Vietnam

DANG VAN SANG; NGUYEN THI THUY HONG

Journal of Contemporary Issues in Business and Government, 2021, Volume 27, Issue 2, Pages 5812-5820
DOI: 10.47750/cibg.2021.27.02.584

Small and medium enterprises (SMEs) have shown the importance of the development strategy of the socialist-oriented market economy in Vietnam. The main objective of this study was to identify, evaluate, and to measure the attributes of financial performance of Small and Medium Enterprises (SMEs) in Vietnam. The study was based on a field survey using a semi-structured questionnaire on a sample of 150 accountants. But, only 120 filled questionnaires were satisfactory and therefore included in the analysis. By using seceral statistical analytical tools, i.e. descriptive statistics, Cronbach’s Alpha analysis, Independent T-test and ANOVA, the study has identified and measured four (4) attributes of financial performance of SMEs that have great effects on SMEs. There is, statistically, significant difference in the level of financial performance of SMEs in Vietnam from these different work experiences. There is not, statistically, significant difference in the level of financial performance of SMEs in Vietnam from these different business areas and between the mentioned three groups of job description. Based on the findings, some recommendations are given for SMEs to improve the financial performance.

Control And Audit - The Impact Of Taxation On Decisions And Funding Modes

Fedaa Abd Almajid SABBAR; Thamer Mahdi Muhamed SABRI

Journal of Contemporary Issues in Business and Government, 2021, Volume 27, Issue 1, Pages 1558-1569

The discussions generated by the tax treatment of the realized, reinvested and distributed profit respectively led to various taxation techniques, concluding that, while the economic theory claims that the objective of any company is to maximize the profit, the practical reality shows that there are still companies that want to they have only a satisfactory profit and thus pay a tax as small as possible, in the context in which the accounting practices allow the companies to present, within certain limits, results that are more in line with their objectives than with reality. Starting from the above aspect, we will try to argue the necessity of managing the tax burden and highlight the tax repercussions on investment decisions, their financing methods and the value of the company, based on a set of 8 hypotheses that we will research on a sample of industry enterprises, using the research methodology of panel-based models.

Empirical investigation on portfolio decision making of individual investors

MS.B. NEERAJA; MR.P. SOBANRAJA

Journal of Contemporary Issues in Business and Government, 2020, Volume 26, Issue 2, Pages 749-756
DOI: 10.47750/cibg.2020.26.02.106

The research aim is to assess the Investigation on Portfolio Decision making of Individual Investors. This study helps the investors to make an investment in various kinds of avenues like Mutual funds, Shares, Gold, Saving account, Real estate, Fixed deposit, etc. The Primary purpose of any investor is to limit hazard and maximize return. A sample of 152 employees from various organizations and students by providing the google forms and collecting the real time data and it is used for this analysis. This study helps us to find out to know about the individual preferences on investment, to maximize return on investment, to know the knowledge of investment and to know about the factors considering investment decisions.