Print ISSN: 2204-1990

Online ISSN: 1323-6903

Keywords : Digital marketing


A Survey on Business Profitability by Digital Marketing Strategies of Facebook

DR MANJULA JAINJAIN

Journal of Contemporary Issues in Business and Government, 2021, Volume 27, Issue 3, Pages 799-805
DOI: 10.47750/cibg.2021.27.03.112

Digital marketing is the way of marketing followed by new age marketers. In modern times traditional practices of marketing appear to be less effective in terms of giving output. With the advancement of technology new age marketers are moving towards digital marketing. Digital marketing has become a new way of marketing and reaching directly to the target audience without putting much time, but a clear statistic data related to effectiveness of digital media marketing especially Facebook is not known. The current survey puts light on the effectiveness of digital media marketing – Facebook in advertisement of products and increased sales of articles. The survey conducted shows that Social media platform – Facebook as a potential medium of carrying out promotional activities and results in increased sales of a product. Thus current study opens the future perspective to conduct more research on the connection of different social media platform and shopped articles. 

A Survey on Business Profitability for a Music Artist by Advertising on YouTube

SUMIT KUMAR; VIPIN JAIN

Journal of Contemporary Issues in Business and Government, 2021, Volume 27, Issue 3, Pages 806-812
DOI: 10.47750/cibg.2021.27.03.113

In present times, youth and elders are focusing on refining their talents with the advancement of technology more artists are getting encouraged to pursue their career in music industry, along with having the talent in the artist, it is required to strategically market these skills. It has been observed that with step-by-step marketing of an artist’s talent via a digital marketing platform and then investing money in launching that artist gives better results. It is also observed that YouTube plays a significant role when opted as a means of digital marketing, thus, the current survey finds that YouTube works as a potential medium in promoting the talent and results in an increased number of fans of a new artist. Thus, current study opens the future perspective to conduct more research in the connection of different social media platform and marketing strategy.

A Survey in Analysing Increased Business Profitability by Instagram

DR MANJULA JAIN

Journal of Contemporary Issues in Business and Government, 2021, Volume 27, Issue 3, Pages 819-825
DOI: 10.47750/cibg.2021.27.03.115

Digital marketing is a way of marketing followed by new generation marketers. In recent times traditional practices of marketing come-up to be less effective in terms of giving output. With the growth of technology more and more new age marketers are adapting digital marketing and Instagram is used as a platform for advertising products but a clear statistic idea related to efficiency of digital media marketing especially Instagram is not known. The current survey puts light on the effectiveness of digital media marketing – Instagram in advertisement of products and raised sales of articles. The survey carried shows that Social media platform – Instagram as a potential medium of conducting promotional activities and results in raised sales of a product. Thus, current study opens the future perspective to conduct more research on the connection of different social media platform and shopped articles. 

Role of Digital Marketing in Consumer Goods Retailing: Evidence from Vietnam In the Context of the 4th Industrial Revolution

CUONG HUNG PHAM

Journal of Contemporary Issues in Business and Government, 2021, Volume 27, Issue 2, Pages 885-891
DOI: 10.47750/cibg.2021.27.02.106

The development of the 4th Industrial revolution has brought many changes in technologies that are set to change the business world. In Vietnam, retailers of consumer products have taken the advantage of the innovation to engage in digital marketing. The aim of this study is therefore to evaluate the significance of digital marketing in consumer goods retailing. The hypothesis developed for the research is that there is a certain link between digital marketing and consumer goods industry. To achieve its aim, the study uses quantitative research methodologies where data is collected through online questionnaires. A purposive sample of 580 respondents was used to obtain data. The information gathered was analyzed using Ms. Excel and SPSS packages. The study finds that most respondents knew about online sale of consumer goods through advertising ads on the web. The paper then draws a correlation between knowledge of marketing and the actual buying of goods. It is further established that majority of participants prefer buying goods online because it is convenient and cost-effective. The role of digital marketing in consumer goods retailing is explicitly outlined and linked to research hypothesis. By so doing, the study is said to have met its objective.

A Study About Small Scale Business Players' Awareness Intensity On Digital Marketing Trends For Business Promotion In Tamilnadu

M. Jaiganesh; Dr. C. Sundar

Journal of Contemporary Issues in Business and Government, 2021, Volume 27, Issue 1, Pages 3234-3243

The main aim of business promotion is to magnify the awareness of products or services of the company with the target consumer groups, to build importance with stakeholders and, create brand fidelity among the competitors. Digital marketing provides broad access to explore the internet, digital media or any electronic platform as the medium for business promotion. Exclusively small-size businesses with digital technologies could able to focus on constructing a strong online presence in the world of the internet. This study focuses on various components of digital marketing like search engine marketing, Website optimization, Search engine optimization, Social media advertising, Pay-Per-Click advertising, Email marketing, Content marketing, etc.., To test the awareness level researchers have collects 150 responses that cover core aspects of digital marketing trends. This study shows that small business players are having a great level of awareness about the organic way of digital marketing and fruitfully utilizing the social media platforms for business promotion.

Economic Impact of Corona Virus Pandemic and the usefulness of Digital Marketing

Jayanta Chakraborti; Sunil Sharma

Journal of Contemporary Issues in Business and Government, 2021, Volume 27, Issue 1, Pages 2410-2420

Novel Corona Virus or COVID 19 is a virus that affects the respiratory system and creates serious complications in the human body. To check the community spread of this virus many countries like China, Italy, Spain, USA and India resorted to partial and complete lockdown thus leading to a standstill in business operations. As physical movement of customers and sellers got restricted, the alternative was to use electronic commerce or E-Channels to fulfill their needs. This research paper is an endeavor to understand the economic impact of lockdown due to Corona Virus impact and whether the digital economy has succeeded in creating an alternative platform to keep the business transactions going

A Study On Impact Of Digital Marketing In Customer Purchase In Chennai

MR. RAM BABU CHERUKUR; Ms. PADMA PRIYA V

Journal of Contemporary Issues in Business and Government, 2020, Volume 26, Issue 2, Pages 967-973
DOI: 10.47750/cibg.2020.26.02.136

The aim of this paper is to study digital marketing in consumer purchase decisions and to find out as to whether the consumers are aware of digital marketing and the digital channels influence in their purchase decision. The study is carried out through surveys from101 respondents. The results of the survey are analyzed using Regression .The findings revealed that customers are aware of digital marketing and shopping goods through digital channels in their purchase behaviour. The study is performed in a particular need to learn to meet global customers where they spend most of their time on the internet. So digital marketing helps you create brand awareness through channels such as social media ,e-mail,website,search engines to get the clear picture about the impact of digital marketing on customer purchase decisions.