Print ISSN: 2204-1990

Online ISSN: 1323-6903

Keywords : Pandemic


PANDEMIC COVID-19: IMPACT ON DIGITAL MARKETING

Mohammad Omer

Journal of Contemporary Issues in Business and Government, 2021, Volume 27, Issue 4, Pages 131-138
DOI: 10.47750/cibg.2021.27.04.014

Covid-19 is the most widely used pandemic in the sector, a leading product in digital and digital
media, including advertising, marketing and marketing. But Covid-1. The effect is mostly
positive, not Covid-1. What other areas are about nations, human resources and tigers and so on.
While the virus generates a lot of health insurance, social life, economic stability, jobs, etc.
Intrastate, M., & Fuad, K. 2020, July stated that the list of customers and marketers. Covid-19 also
leads to behavioral changes such as working remotely, spending a lot of time indoors, napping,
learning recipes online, paying more attention to health and hygiene, prevention in
Behavioral changes are particularly prevalent on digital platforms and digital content and create
opportunities for marketers and brands to communicate digitally with customers more than ever.
There has been an increase in social media engagement and the desire for digital content digital
tools to sell many earning opportunities added Covid-1 at the same time. The strategy is based on
the corporate strategy, and the strategy is based on the strategic aims of the company.
The aim of this article is to highlight, analyze and understand the impact of the COVID-19
pandemic on digital marketing and advertising in general

Impact of Covid-19 Pandemic on Education in India: A Case Study

MR.MANISH KUMAR

Journal of Contemporary Issues in Business and Government, 2021, Volume 27, Issue 3, Pages 645-650
DOI: 10.47750/cibg.2021.27.03.087

The whole world has been disrupted by the pandemic of Covid-19. The lockdown in various countries has immensely affected the education of students. Students can no longer interact with their teacher on one to one basis. This has caused a shift from the traditional classrooms learning to the computer based learning and it may be the largest change in the educational system till date.  The online learning has become new normal in India due to pandemic, it becomes necessary to keep track of its growth & to find out whether it is capable of fulfilling student’s primary objective i.e. learning. Therefore, the present study was designed to understand and find out students point of view, perspective and objective on ground level. This study could be used in future to overcome the found limitations and help in implementing a more effective online education process for students of all levels.

COVID 19 Pandemic and Its Economic Spatial Effect: An Empirical Evidence on East Java

ABDUL GHOFUR; YUNNI RUSMAWATI DJ; RIFAI AFIN; RUSWAJI, RUSWAJI; ABID MUHTAROM

Journal of Contemporary Issues in Business and Government, 2021, Volume 27, Issue 3, Pages 39-46
DOI: 10.47750/cibg.2021.27.03.006

This study identifies how the effect of COVID 19 spreads over in Indonesia area especially East Java where the population is the highest among other provinces and the number of positive cases of COVID 19 and may have economic impact both for the local and its neighbors’ areas. The data is dis-aggregated in the District Level (Kabupaten/Kota) and map code is taken from GADM, whereas the COVID 19 data are collected from the official local government website. The economic indicator represented is real regional product domestic which are provided quarterly by Badan Pusat Statistics (BPS). The period of analysis covers quarter two and quarter 3 of 2020. Generalized Spatial Two Stage Least Square (GS2SLS) in the Spatial Auto Regression (SAR) is applied to identify the spatial economic effects of the pandemic locally in East Java districts. The result shows that the pandemic does not have spatial effect meaning that it is does not spread among local neighbor significantly but mostly because traveling further than to their neighbors even though their economies contagious each other shown by the significance of variable regional income which is also confirmed by Moran Index. On the other side, the local variables such as population and sex ratio has also important on the economic performance of the regions in East Java.

Preparedness of Interns of a Private Dental Institution to Be A Part of The Task Force in Pandemic Control - A Questionnaire Survey

RESHMI B; D.SRI SAKTHI; ARVIND S

Journal of Contemporary Issues in Business and Government, 2021, Volume 27, Issue 2, Pages 443-450
DOI: 10.47750/cibg.2021.27.02.055

As a normal situation of disease can take over a pandemic role and affect the population around the world,it's necessary for all the doctors and front line officers to be ready to act in case of any emergency at any time. This survey aims to assess the knowledge and attitude of interns,  towards handling a pandemic situation without fear and hesitation. This online questionnaire survey containing 15 items were  used among 100 interns of a private dental college in chennai. The responses obtained  were collected and tabulated in excel and then exported to SPSS, chi square test was used to check the association between gender and knowledge , knowledge and attitude. 13.0% of females had good knowledge when compared to males (4.0%)  and  32.0% males had positive attitudes, when compared to 21% females. It can be concluded that a positive attitude in nearly 50% of the study population with fair to poor knowledge, might not make them competent enough in being a part of the task force. Rigorous training and stringent protocols on infection control would prepare the target population for the new normal situation arising in the world

Covid 19 Pandemic Challenges: The Youth Unemployment In Nigeria

Oyewobi Ifeoluwapo Adebimpe; Adeniyi Temitope Adetunji; Chijioke Nwachukwu; Vu Minh Hieu

Journal of Contemporary Issues in Business and Government, 2021, Volume 27, Issue 1, Pages 2004-2012

When it comes to employment sector, there is an urgent need for wider investigations about the impact of COVID-19 on unemployment to explore possible damages to existing patterns of youth employability, and the alignment of government policy with institutional needs. This study is aimed to assess the short-term challenges of COVID-19 pandemic on the youth unemployment crisis in Nigeria. For this study, data from National Bureau of Statistics (NBS) study and other published data from literature have been analyzed to determine the challenges of COVID-19 pandemic on youth unemployment in Nigeria. From the analysis carried out, the effect of COVID-19 pandemic on unemployment via difference-in-difference assessment shows that the Nigeria's unemployment rate ranked 30.1 percent in the fourth quarter of 2020. The study reveals that the unemployment rate among young people that is, ages 15-34years is 30.1%, up from 26.7%. The study also finds that 64% of the considerably increased inflows from employment into unemployment were due to the COVID-19 shutdown measures. It has been also established in the study that as at the fourth quarter of 2020, youth unemployment rate rose to 30.1% indicating that about 22,764,614 million Nigerian youths remain unemployed. The study concludes that, in sum, the shutdown measures amplified increased unemployment in. The study recommended the participation of private companies amongst others, by creating jobs in averting the challenges of COVID-19 pandemic on increased youth unemployment in the country.

Job satisfaction analysis of female Employees of IT Sector working from home during the pandemic of COVID-19 using interaction effect

Dr. Naim Shaikh; Kishor Pawar; Dr. Kishori Kasat; Dr. Abhijit Deshpande

Journal of Contemporary Issues in Business and Government, 2021, Volume 27, Issue 1, Pages 2101-2108

Since the pandemic of Covid-19, working from home has become a new normal. A relative psychological feeling and understanding of an individual is job satisfaction. It varies depending on various factors that influence or contribute, such as physical, financial, technological, social, and psychological factors. The main goal of the research is to understand the difference in job satisfaction of urban working women from the IT sector in India in a pandemic situation based on two factors namely marital status and nature of family. The study was confined to the urban working women in the IT sector in the city of Pune, India.
This paper aims to study the impact of marital status and nature of family as a combined effect on the job satisfaction of female employees in the IT sector working from home during the pandemic situation of covid-19.
A questionnaire gathered primary data and the respondents were female IT sector employees in Pune. In this background the present study was undertaken to analyse job satisfaction of working women in the IT sector during a pandemic situation. The sample consists of 238 career women working in the IT Sector of Pune, India. The questionnaire was Circulated online through Google Form to 300 respondents and received 238 responses from them. The received data tested for data fitment and further interaction effect was found. The interaction effect results show that marital status and nature of family are significantly associated with job satisfaction of female working employees of the IT sector. It opens for a thought to start rethinking women employee job satisfaction in terms of formulating employee support programs to maintain their level of job satisfaction to enhance productivity.

“Green Human Resource Management practices in leading Indian Banks during Covid Pandemic”

Sarthak Mishra; Dr. Namita Rath

Journal of Contemporary Issues in Business and Government, 2021, Volume 27, Issue 1, Pages 3035-3045

The primary focus of any business now is to make it sustainable by ensuring efficient use of resources and energy so as to protect the environment and enhance the productivity. Indian Banks being the prime movers of the country’s economy, have strategically adopted “Green Banking” and have re-oriented their human resources through“Green Human Resource Management” (GHRM) practices, along with the UN mandated sustainable development goals (SDGs) as
their business model. Even though there is good progress in Green Banking in customer transactions, a lot of gap and scope exist in Green Human Resource Management practices. The utility of Green HRM was felt more during the current Covid Pandemic when digital banking and Work From Home(WFH) have become the new normal. The present study analyses these practices as adopted by the leading banks like State Bank of India, HDFC Bank and Axis Bank more particularly during the current pandemic and gives suggestions for further improvement in the Post Covid era.

Impact Of Positive News On Stock Prices Of Pharmaceutical Sector In Nse During Covid-19

Navneet Sharma; Dr. Trishu Sharma

Journal of Contemporary Issues in Business and Government, 2021, Volume 27, Issue 1, Pages 2486-2492

COVID-19 has hit the global economy and the emotions of the world stock
market tremendously. Indian Financial market faced a deep steep based on global cues
and just before the lockdown in India. Sharp volatility was observed on daily basis but
since long an underperforming pharmaceutical sector substantially increased globally
based on news. The research tries analysing how positive news has helped pharmaceutical
sector stocks to become multibaggers during pandemic. The sample period taken for the
study is 6 months from (January, 2020- June, 2020) three months before lockdown and
three months after lockdown in India. The index was 41, 306 on January 1, 2020 and on
the day of lockdown March 25, 2020 index has fallen to 28, 535 but still it helped
pharmaceutical sector to grow substantially.

Impact of Coronavirus on Stock Market

Reepu .; Ritu Sharma; Ashita Chadha

Journal of Contemporary Issues in Business and Government, 2021, Volume 27, Issue 1, Pages 2358-2364

The world has been suffering from Corona pandemic called as COVID-19. It has spread to more than 170 nations with the death toll being massive. Several thousand people have also recovered. Many pharmaceutical companies are testing to develop medicines and vaccines to cure the disease, but success has not been achieved yet. Wuhan of China reported about it in December and today four month later life has started to revert to normalcy there but the world is gripped under curfews, lock-down which has brought financial slowdown and crippled economic growth. Stock markets are also not devoid of its impact. Different nations have extended help to each other but yet the overall impact of COVID-19 is immeasurable. The present paper is an attempt to study the impact of COVID-19 on stock exchanges across the world. The implication of this study is that the managers may think to provide a solution in this tumultuous situation.

Impact of work from home on employee wellbeing during pandemic

DR. BENITA.S. MONICA; MS. GHAYATHRI N

Journal of Contemporary Issues in Business and Government, 2020, Volume 26, Issue 2, Pages 442-446
DOI: 10.47750/cibg.2020.26.02.057

The research paper title work from home: A study on wellbeing of employees during work from home during coronavirus pandemic. The main objective of the study is to know how the employee wellbeing is affected due to work from home. Especially in the IT industry the work life balance of the employees is affected badly. The descriptive research is used in this study as the research design and the sampling method is used as the convenience sampling. The size of the sample collected in this study is sixty (60) also the primary data is used. The statistical tools used in this study are frequency analysis, mean analysis and regression. Regression analysis is used to measure the wellbeing of the employees during COVID-19 pandemic. The components used to measure the impacts of work from home on employee wellbeing are work demands, home demands, work interfering with family, family interfering work and employee wellbeing. This analysis will be useful for the human resource managers to know the wellbeing of the employees during work from home.

The challenges faced by marine industry in logistics

DR.GIGI. G S; R. AISHWARIYA

Journal of Contemporary Issues in Business and Government, 2020, Volume 26, Issue 2, Pages 571-578
DOI: 10.47750/cibg.2020.26.02.076

As far as the Indian subcontinent, shipping plays a vital role within the transport sector of India’s economy. Indian Shipping companies,  Indian marine sector is  at an advantageous position the large coastline of 7,500 km. With a coastline close to 7517 km and twelve major and 187 minor ports India happens to be a possible destination for shipping and trans shipment . This paper comprises of the introduction, the background and challenges faced by the marine industry in logistics, literature review,  theoretical aspects of marine logistics. The data analysis and the research findings are discussed.   The outcome of the research analysis are mentioned the last  it has the details about how to overcome the challenges, methods to solve the issues and improve the marine logistics are  been  enlightened.

Covid 19 And Its Implications on Climatic Change - A Review

RINKI GEORGE; A.K ANJALI; ANITHA ROY

Journal of Contemporary Issues in Business and Government, 2020, Volume 26, Issue 2, Pages 1303-1309
DOI: 10.47750/cibg.2020.26.02.178

COVID 19 is due to SARS-CoV2 and has a  vital role as a  causative agent of a potentially fatal disease which targets the human respiratory system.  Generalized additive models are used to explore the effect of diurnal temperature, humidity on COVID 19. COVID 19 has played a crucial role in revitalizing the Earth causing enticed changes worldwide. Efforts have been made to prioritize investments for adopting a shift to cleaner energy alternatives, thereby sustaining human lives. COVID 19 has a positive impact on the global climatic conditions making it favorable for the inhabitants. There is a significant reduction in the level of greenhouse gas emissions, the use of fossil fuels, coal, non-renewable resources, relative humidity, air pollution. The global calamity has led to a serious threat to human lives. To control the pandemic, special attention and efforts are taken to protect the person-to-person transmission. Social distancing must be maintained to prevent the spread of the disease. The only treatment option available is using broad-spectrum antiviral drugs such as  nucleoside analogs and also HIV-protease inhibitors that can alter the viral infection until the special antiviral agents are invented. The study aims to explore the associated climatic changes due to COVID-19.

Covid-19 Lockdown and Its Impact on Air Pollution

A.SANKARI NIVEDITHA; DR.BALAJI GANESH S,MDS; LAKSHMINARAYANAN ARIVARASU

Journal of Contemporary Issues in Business and Government, 2020, Volume 26, Issue 2, Pages 1219-1225
DOI: 10.47750/cibg.2020.26.02.169

Air pollution is one of the major problems of recent decades which has a serious toxicological impact on human health and the environment. Air pollution is defined as all destructive effects of any sources which contribute to the pollution of the atmosphere or deterioration of the ecosystem. Air pollution is caused by both human interventions and/or natural phenomena. Air pollution is a mixture of solid particles and gases in the air. It is a type of environmental pollution that affects the air and is usually caused by smoke or other harmful gases. The sources of pollution vary from small units of cigarettes and natural sources such as volcanic activities to large volume of emission from motor engines of automobiles and industrial activities. During this lockdown period, there was a dramatic decrease in air pollution in different parts of the world. This is primarily due to lockdown of industrial establishments. The impact of human civilization during the pandemic provides evidentiary data. There was significant improvement in global air pollution.
The aim of this review is to understand the correlation between COVID-19 lockdown and its impact on air pollution.

“The Art of War”- Historical Evidence Stating Disaster Will Come In 2020 And Will Disappear Only to Reappear After 10 Years So as To Eradicate the Cause of The Disaster. Is It True or Not? - Covid-19

ARUNN JAIKUMARR RAM; A.K. ANJALI; ANITHA ROY

Journal of Contemporary Issues in Business and Government, 2020, Volume 26, Issue 2, Pages 1296-1302
DOI: 10.47750/cibg.2020.26.02.177

COVID-19 is a major disaster that has occurred in the year 2020. Most natural disasters are more common among developed countries, but Coronavirus affects almost all countries. Evidence states that this originated in Wuhan, China. It is a respiratory infection that has its rate of spread higher than all other diseases in this world. The symptoms of this disease are fever, cough, sore throat, difficulty in breathing, and many other respiratory problems. All these make it difficult for a person affected with Coronavirus to survive. To date, no effective vaccine has been found to combat this lethal virus, or even medicine has been discovered to cure this disease. Hydroxychloroquine is just a drug for temporary use and it doesn’t cure the disease. Preventive measures have to be followed to reduce its spread.  Quarantine is one among them, that is keeping yourself away from others and staying home, social distancing and washing your hands is very important. The lockdown initiated by the government has to be strictly followed to reduce the rate of spread. All these measures have to be taken to prevent the reappearance of this deadly disease. It's a tragedy that has shaken the entire world. Considerations have to be given to cardiovascular insurance during treatment for COVID-19. A favorable line can be used in severe cases when indicated, but its efficacy needs further evaluation.

Even After Control of The Disease, Is There A Chance of Cross Infection After A Time Period.

HARINI. B; A.K. ANJALI; ANITHA ROY

Journal of Contemporary Issues in Business and Government, 2020, Volume 26, Issue 2, Pages 1517-1523
DOI: 10.47750/cibg.2020.26.02.198

The coronavirus (COVID-19) is a pandemic disease that had its origin last year and is a rapidly spreading disease across the world. COVID 19 is a viral infection , mostly affecting the respiratory tract of a healthy individual. Coronavirus is transmitted from an infected patient to a healthy individual through modes such as direct contact, droplet transmission etc. The symptoms of coronavirus are sore throat, shortness of breath and fever, loss of taste and smell sensations. Coronavirus infection may be a fatal illness as it has wiped out a huge number of the human population. Prevention against this pandemic includes social distancing, use of face masks to protect themselves and others from getting infected,  avoiding public gatherings - social, cultural or religious. Strict precaution methods should be followed by every individual such as, washing hands regularly with hand washes or sanitisers to keep this infection under control. Relapse of the infection is common among people which depends on the incubation period of that specific disease. Each infection has its own incubation period. In this article,  a current review has been done after extensively  evaluating various related articles from different journal sources whether significantly after control of disease there is an opportunity of cross-contamination in an individual.

Preference of Type of Food Consumption Over the Risk of Covid Transmission- A Survey

R. KUSHALI; LAKSHMINARAYANAN ARIVARASU; R.V. GEETHA

Journal of Contemporary Issues in Business and Government, 2020, Volume 26, Issue 2, Pages 1554-1566
DOI: 10.47750/cibg.2020.26.02.202

: COVID infection is a current pandemic outbreak which is a global emergency in about 150 counties and has brought the entire nation to a halt. It spreads from infected person to person by cough, sneeze , droplets, nose or mouth which ones launched into air lands into another person’ s mouth /nose.There are several myths regarding the  transmission and infection of coronavirus like transmission through bats ,spread is reduced in summer , or from other animal sources like consumption of non-vegetarian food.A study was conducted in the community population to know if they believed the myth that non-veg increased for risk of COVID infection or not.In the current study, the risk of COVID infection from non-vegetarian was found to be  believed as a myth by  56% of the study population and 44% of them believed it to be a truth. Results also revealed that 67% participants agreed that consuming non-vegetarian food during quarantine is not safe.From the current study it can be concluded that, despite limitations, our findings provide valuable information if non-vegetarian food can transmit COVID or not. Large group of study population agree that non-vegetarian food can transmit COVID infection is a myth although a small percentage of participants agree to this fact.

Awareness on The Role of Medical Professionals Practicing Social Distancing During Covid-19.

ALLOUR VAISHNAVI; A.K. ANJALI

Journal of Contemporary Issues in Business and Government, 2020, Volume 26, Issue 2, Pages 1379-1394
DOI: 10.47750/cibg.2020.26.02.185

COVID-19 also known as SARS-COV-2 is a pandemic disease. It is a single-stranded RNA virus. The impact of the COVID-19 outbreak leads to physical distancing and lockdown intervention, such as extended school closures and workplace distancing. Medical practitioners play a major role in this pandemic COVID-19 as they are more prone to infection. To create awareness of irony social distancing and the role of medical practitioners during pandemic COVID-19 among the worldwide population. The survey is conducted among three groups of populations. Self structured questionnaires were prepared and circulated through an online portal, then the data collected, and results were tabulated. The results were collected and then analysed through SPSS software. Descriptive statistical analysis was carried out and chi square test was  used and p value was calculated.  The results show that all(100%) are aware of social distancing, but 90.67% of the medical practitioners are working in elucubration against the pandemic. From this survey analysis, there were significant statistical differences (p value <0.05) with respect to practising social distancing, creating public awareness by medical practitioners and awareness among medical professionals. Insignificant statistical differences (p value >0.05) were seen with respect to healthy lifestyle, interaction of public and medical practitioners parameters. It has been concluded that most of them were aware of the pandemic of COVID -19 and the irony of social distancing  but not followed by many of the people. So, Awareness has been created on the irony of social distancing and the role of medical practitioners and the severity of the disease among the population worldwide.

Awareness on The Role of Sanitisers In Controlling the Spread of Covid-19 Among Urban Population

ADITI CHOPRA; LAKSHMINARAYANAN ARIVARASU; DR.JAYALAKSHMI SOMASUNDARAM

Journal of Contemporary Issues in Business and Government, 2020, Volume 26, Issue 2, Pages 1440-1452
DOI: 10.47750/cibg.2020.26.02.191

The pandemic of coronavirus has affected millions. The fast spreading virus has to be controlled and preventive measures should be taken. Since there is no vaccine or cure, sanitisers are 99.9% effective against germs and can kill SARS-COV2 by attacking its envelope. Usage of sanitiser is extremely important for the control of spread of coronavirus, and so, people should accordingly stock up on it. A survey questionnaire of 15 questions was conducted to test the awareness of properties of sanitisers and to encourage people to use them, among 100 random sample size belonging to the urban background. Majority of the people think that sanitisers are a convenient and effective way of fighting germs. Since they know that clean hands are the first line of defence in fighting infections, they use it often and accordingly stock up on PPE. Majority of people know the important facts about sanitisers and have started using them. Most people think that sanitisers are useful in controlling the spread of coronavirus and have accordingly increased their usage of it during the global pandemic.