Print ISSN: 2204-1990

Online ISSN: 1323-6903

Keywords : creativity

The Big 5 Personality Traits And Its Relation With Creativity


Journal of Contemporary Issues in Business and Government, 2021, Volume 27, Issue 3, Pages 1211-1219
DOI: 10.47750/cibg.2021.27.03.162

Creativity has been acknowledged as one of the predominant factors influencing individual’s contribution in various domains of life. History shows, that creative people possess unusual traits which make them different from their less creative counterparts. The present study was carried out on a group of reputed creative persons (national award winners) in the field of performing arts, visual arts and  innovators in the area of science and technology. The total sample size is 180 (50 performing artists, 50 visual artists, 30 innovators, and 50 corporate executives which constituted the control group)  aged  between 30-65 years. For this purpose Standard Progressive Matrices developed by Ravens (1996) was used for screening purpose, in addition to  the NEO-FFI-3 (Costa and McCrae, 1992) which was used to assess the Big 5 personality areas of openness to experience, conscientiousness, extraversion, agreeableness and neuroticism. To achieve the objectives Mean, SD, Kruskal Wallis ‘H’ test followed by Maan-Whitney ‘U’testwere the statistical tests used. Finally discriminant analysis was applied to strengthen the predictive validity of the test.  Results yielded that out of the three creative groups, innovators were found to have a significantly higher mean value on openness to experience and conscientiousness, performing artists were found to have a significantly higher score on extraversion and agreeableness while visual artists were found to score high on neuroticism. Finally, openness to experience was found to be the most discriminating factor between the creative and the less creative (corporate executives).


Sharipov Abduhakimjon Ziyoitdinovich

Journal of Contemporary Issues in Business and Government, 2021, Volume 27, Issue 2, Pages 5784-5791
DOI: 10.47750/cibg.2021.27.02.581

The following article analyzes the ideological processes, randomizes the history of ideological thought, their application in the life of society, sustainable development in line with the Strategy of Actions of the new national development of Uzbekistan, which serves to raise the morale of the international community, sustainable development and the conceptual principles of the idea of national ascent, aimed at educating young generation who can make an invaluable contribution to their worthy place in the world, from a socio-philosophical point of view. As a result, these analyzes serve to increase the effectiveness and efficiency of spiritual-enlightenment work and to turn creativity into a nationwide movement, strengthening the sense of involvement in the ongoing reforms in the hearts of young generation, transform a healthy weltanschauung and creativity into a nationwide movement through the widespread promotion of the idea of “From national revival to national progress” which is based on the principles of goodness and humanity.

Enhancing client loyalty of advertising agencies: the influence of creativity and inter-firm relationships

Elizabeth Levin, Antonio Lobo, Park Thaichon

Journal of Contemporary Issues in Business and Government, 2016, Volume 22, Issue 1, Pages 6-22

This study develops a model for the drivers of loyalty, drawing literature from both service quality and relationship marketing. It investigates how advertising agencies’ creativity and inter-firm relationships influence their clients’ perceived value and overall satisfaction, and in turn how these influence clients’ loyalty towards advertising agencies. A validated survey instrument was used to collect quantitative data. Responses from 119 clients of advertising agencies were analysed using the Partial Least Square (PLS) technique. The model was robust in that inter-firm relationships, overall satisfaction and value followed by creativity explained 72% of variation in loyalty. The findings reveal that the inter-firm relationship is a more important determinant of satisfaction with an advertising agency than creativity, however this relationship is reversed when considering clients’ value perceptions. Service providers such as advertising agencies need to ensure that they focus on all the aspects of service provision to fulfil varying needs and expectations of their clients