Print ISSN: 2204-1990

Online ISSN: 1323-6903

Keywords : customer


Factors Affecting Customer Satisfaction with The lastmile Delivery Service of The Food and Beverage Industry E-Commerce in Hanoi City

THAO VY NGUYEN, BAO CHAU NGUYEN, THU HANG CAO, THI NGA NGUYEN, HOANG MINH HOAI NGUYEN; LE HAI HA DINH, XUAN HUNG NGUYEN

Journal of Contemporary Issues in Business and Government, 2021, Volume 27, Issue 5, Pages 83-100
DOI: 10.47750/cibg.2021.27.05.008

The purpose of this article is to analyze the factors affecting
customer satisfaction with the use of last-mile delivery service in the food and
beverage industry in e-commerce in Hanoi.The authors examine the impact of
factors on customer satisfaction from 2015 to 2021 using the SERVQUAL
service quality model combined with the SERVPERF perceived level model,
and the American customer satisfaction index model - ACSI. The results
show a relatively significant impact of several factors such as reliability,
assurance, empathy and perceived value. In addition, income and gender
factors also affect customer satisfaction

A STUDY ON CUSTOMER SATISFACTION ON SELECTED MOBILE NETWORKS IN CUDDALORE

Dr.P.KANAGARAJU, R. KARTHIKEYAN

Journal of Contemporary Issues in Business and Government, 2021, Volume 27, Issue 5, Pages 1266-1271
DOI: 10.47750/cibg.2021.27.05.086

Mobile service is one of the largest industries in the world. In this market, competition is on the
rise through economic opening. The region's use of mobile telephones was promoted by private
companies. It's the consumer demand today for telecom networks. Mobile providers must take
note of customer opinions and deals on the market. Mobile providers must identify customers '
desires and influence the factors before developing any service or deal. In this context, the
research document focuses on the factors which are most relevant to customers when using
mobile service providers. Telecom is one of the main infrastructure markets of our country, the
government of India said. The study was done in a well-structured schedule. The public
telecommunications sector was able to achieve universal service to all the villages protected by
global class standards under economic liberalization, privatization and competition politics in
India and make the broadcasting of telecommunications open. The purpose of this paper is to
analyze the customer satisfaction on different types of mobile service providers and widely used
mobile network in cuddalore

A Literature Study on the Product Packaging Influences on the Customers Behavior

AVINASH RAJKUMAR; VIPIN JAIN

Journal of Contemporary Issues in Business and Government, 2021, Volume 27, Issue 3, Pages 779-785
DOI: 10.47750/cibg.2021.27.03.109

Many organizations in the business sector have focused on one tactic or another to win more profit margins for products. An effort made by the organization to get more consumers to buy their products, organizations have always been engaging in this process. Different technologies to help their products compete with the product of rivals, the packaging type is one step to make customers aware of the product. Despite the fact that perhaps the packaging as well as the manner in which the customer determines the benefit/value of the product, the packaging rationale for purchase behaviors has been thoroughly studied and the outcomes have adequately defined the connection among the packaging with the purchasing behavior of a customer. The consumer's shopping behavior depends mostly on packaging as well as its characteristics. Packaging features such as color packaging, context illustration, and packaging content, font type, wrapping design, printed details and novelty are used as indicators. As self-service grows and customers' lifestyles shift, interest in packaging as a product advertising tactic and a catalyst to impulsive purchasing behavior is rising. Package, therefore, plays a key role throughout advertising relations, particularly at the stage of sale, which may be considered to be among the key significant aspects impacting customer buying behaviors.

A Literature Study on the Marketing Environment

AASHISH MEHRA; VIBHOR JAIN

Journal of Contemporary Issues in Business and Government, 2021, Volume 27, Issue 3, Pages 757-763
DOI: 10.47750/cibg.2021.27.03.106

In recent years, the globalization of modern organization projects too is growing and may theoretically lead to a wider range of macroeconomic participants seeking overseas markets. Empirical analyses have shown that the development and development through cross-border entrepreneurship can be viewed in the context of the dramatic developments that have taken place over the last decades, which have contributed to a decrease in transaction fees for multinational organizations. The main purpose of this study is to explain the significance of the interaction between the different elements of the marketing environment to gain a strategic edge in the industry. The political, social and technical environment has a great deal of impact on entrepreneurial progress in global markets. The focus of this research is to consider the obstacles which entrepreneurial companies face in attempting to introduce their brands to global marketing. This research followed a secondary method towards collecting data through examining archival literature of inquiry. This study concludes whereby cross-border organization practices are important avenues from which aspiring entrepreneurs can build value, drive development as well as access new information and innovations by their exposure towards international markets.

Banking Services Indices with Respect to Customer Satisfaction Vis-À-Vis Skills of Service Providers in Assam

DR.BIDYUT BIKASH DAS

Journal of Contemporary Issues in Business and Government, 2021, Volume 27, Issue 3, Pages 2510-2516
DOI: 10.47750/cibg.2021.27.03.302

Many topics have been revealed and taught to us in the year 2020. We have seen economies collapse, unscrupulous attempts to take over businesses yet economies, and in the midst of all this chaos is the banking system, the core of a financial system and economies, the facilitator "transfer process," the trustee of the population for safekeeping their money, the advisor to the investor for making their money grow at an expected rate, and the guardian of the financial system and economies. Multiplicity of positions often leads to chaos, and the banker's job is to keep the consumer happy in the midst of it all. Customer, who is required to play the part of surplus unit saver and a key component of all economic operating cycles, leading to resource use and GDP. His happiness is the most important thing, and the banking system, as his protector, lawyer, and trustee, must provide it. As a result, core variables responsible for generating or enhancing this satisfaction must be established and handled in such a way that banking activities are not jeopardized and consumer satisfaction is maximized, ensuring stronger customer interest in the transition phase and allowing the economy to create more saving surplus units.

A Review Study on the Brand Image on the Customer’s Perspective

AASHISH MEHRA; VIPIN JAIN

Journal of Contemporary Issues in Business and Government, 2021, Volume 27, Issue 3, Pages 772-778
DOI: 10.47750/cibg.2021.27.03.108

The study paper reflects on the effect of branding on customer behavior. Brand awareness is a significant consideration here. As the customer is more knowledgeable of a brand but has all the awareness from its price, cost, etc., the further they would be drawn to the brand. The stage of loyalty rises with age. Community is by far the most prominent reference population in the world. Consumers who may be more interactive are influenced by their peers through social media platforms. Consumers who may be more mindful of their position are more apparent over those who haven't conscious of their status. The brand name on customer buying behavior is at the demonstration in buying for products and services. Consumers are impacted by various social, emotional, cultural and behavioral circumstances. The study deals with the findings of the study, the aim of that was to consider the effect of branded product mostly on the influence of customers in buying a product. The goal of the study is to think about the very reality that perhaps a brand does have an impact on the consumer's decision-making method. Throughout the end, it was assumed that the label was affected by the customer's actions in addition to the following contingent and response variables.

A study on customer satisfaction towards the after sales services in the context of automobiles in chennai

WILLIAM ROBERT. P; RAHUL. R

Journal of Contemporary Issues in Business and Government, 2020, Volume 26, Issue 2, Pages 1115-1122
DOI: 10.47750/cibg.2020.26.02.157

In the automobile industry after sale service plays an important role whether it is before
buying a product or after buying a product.The main reason of this study is to determine the impact
of Customer Satisfaction on after sales services in the context of Automobiles in Chennai and to
know about the factors which influences customer satisfaction. The data is collected on probability
basis from 71 respondents and is analysed with the SPSS tool. The collected data were classified,
tabulated and analysed with statistical tools Frequency analysis, Mean analysis, Independent t Test,
One-way Anova and Regression analysis. The results showed that the majority of the respondents
were male and of age between 21-30 years who use a car or bike. It is found that Speed of Service
and Cost of Service of after sales service is significant on the Customers