Print ISSN: 2204-1990

Online ISSN: 1323-6903

Keywords : Product


A Literature Study on the Product Packaging Influences on the Customers Behavior

AVINASH RAJKUMAR; VIPIN JAIN

Journal of Contemporary Issues in Business and Government, 2021, Volume 27, Issue 3, Pages 779-785
DOI: 10.47750/cibg.2021.27.03.109

Many organizations in the business sector have focused on one tactic or another to win more profit margins for products. An effort made by the organization to get more consumers to buy their products, organizations have always been engaging in this process. Different technologies to help their products compete with the product of rivals, the packaging type is one step to make customers aware of the product. Despite the fact that perhaps the packaging as well as the manner in which the customer determines the benefit/value of the product, the packaging rationale for purchase behaviors has been thoroughly studied and the outcomes have adequately defined the connection among the packaging with the purchasing behavior of a customer. The consumer's shopping behavior depends mostly on packaging as well as its characteristics. Packaging features such as color packaging, context illustration, and packaging content, font type, wrapping design, printed details and novelty are used as indicators. As self-service grows and customers' lifestyles shift, interest in packaging as a product advertising tactic and a catalyst to impulsive purchasing behavior is rising. Package, therefore, plays a key role throughout advertising relations, particularly at the stage of sale, which may be considered to be among the key significant aspects impacting customer buying behaviors.

A Review Study on the Brand Image on the Customer’s Perspective

AASHISH MEHRA; VIPIN JAIN

Journal of Contemporary Issues in Business and Government, 2021, Volume 27, Issue 3, Pages 772-778
DOI: 10.47750/cibg.2021.27.03.108

The study paper reflects on the effect of branding on customer behavior. Brand awareness is a significant consideration here. As the customer is more knowledgeable of a brand but has all the awareness from its price, cost, etc., the further they would be drawn to the brand. The stage of loyalty rises with age. Community is by far the most prominent reference population in the world. Consumers who may be more interactive are influenced by their peers through social media platforms. Consumers who may be more mindful of their position are more apparent over those who haven't conscious of their status. The brand name on customer buying behavior is at the demonstration in buying for products and services. Consumers are impacted by various social, emotional, cultural and behavioral circumstances. The study deals with the findings of the study, the aim of that was to consider the effect of branded product mostly on the influence of customers in buying a product. The goal of the study is to think about the very reality that perhaps a brand does have an impact on the consumer's decision-making method. Throughout the end, it was assumed that the label was affected by the customer's actions in addition to the following contingent and response variables.

A Review on the Variables That Influence Product Pricing and Decision

DR MANJULA JAIN

Journal of Contemporary Issues in Business and Government, 2021, Volume 27, Issue 3, Pages 786-792
DOI: 10.47750/cibg.2021.27.03.110

Price is indeed a crucial element of any market and can even be essential to the sustainability of the organization. If the prices are not fixed within line with the target audience chosen, it will adversely impact the earnings of the commodity and the business. The primary purpose of every profit-seeking industry is to create revenue and, within order to accomplish this objective, all aspects relating to inventory management, prices and setting prices require to be handled appropriately. The primary objective of this analysis is thus to examine the factors regarded among organizations in their growth. The selling price for products can be determined by a variety of factors that can be classified into two major categories, internal factors with external factors, all of that are discussed in more depth in this article. In order to address factors that affect international marketing networks, which have been the channels through which products and services meet their global consumers. This indicates that suppliers and customers would either be based in the supplier or buyer nation or be present from both countries. Finally, the paper would address generic ads and regional advertising throughout the global market.

The Nature of State

DR. NGUYEN ANH QUOC; DINH THE HOANG; DR. DINH VAN CHIEN; MSc. DANG VIET THANH

Journal of Contemporary Issues in Business and Government, 2021, Volume 27, Issue 2, Pages 5204-5215
DOI: 10.47750/cibg.2021.27.02.531

Human nature is shown in relation to its products. Human products are not only life, but also all that are perceived, created, produced for exchange and connection that make the human attribute common in all things. Human value is a constant that acts as a common parity in product exchange and connection, and the value of products is inversely proportional to each other. When using products as a common parity for exchange and connection between people, people become goods, the deception of this common equal makes the injustice between people appear. When using the falseness of standards, laws, and money as a common equal in exchange makes injustice appear more profound, the state appears to be a fair need of citizens. When the falsehood of norms, laws, and money as common parity is discovered by citizens, the existence of the state is only a means of making a living of officials and educators. The abolition of state protection, support for false officials and fake teachers is indispensable. Communism is fully expressed in the fulfillment of human nature, which is a natural developmental process