THE UTILIZATION OF DIGITAL MARKETING FOR MICRO, SMALL, AND MEDIUM ENTERPRISES
Journal of Contemporary Issues in Business and Government,
2021, Volume 27, Issue 2, Pages 3698-3710
AbstractThe purpose of this study was to find out the benefits of the implementation of digital marketing for MSMEs in Jakarta. The applied method was a quantitative approach using a descriptive-analytical method. Samples were taken using a random sampling technique with a total sample of 200 MSMEs. However, those that meet the criteria were 112 MSMEs. The results showed that the sales variable and awareness variable simultaneously had a significant effect on the digital marketing-understanding variable.
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