Factors Influencing the Behavioural Intention of Buyers Towards Bajaj Pulsar Bike: A Comparative Study in India And Ethiopia
Journal of Contemporary Issues in Business and Government,
2021, Volume 27, Issue 2, Pages 3983-3992
AbstractAn attitude is a learned proclivity to act consistently in a favourable or unfavourable manner toward a specific object. From time to time, consumer attitudes will change. Various models assist us in determining the consumer's attitude. In general, satisfaction refers to a person's feelings of delight or dissatisfaction as a result of contrasting a product's perceived results to his or her expectations. The customer is disappointed because the result falls short of expectations. Customers' needs change over time. For a period of time, the attractive and even unexpected attributes offered by competitors may become important attributes as consumers begin to expect them. A customer's sense of awareness and realization regarding a business or its contributions is referred to as consumer experience in marketing. The researcher has used the descriptive design for this current study. For the Primary data`s 110 sample size was taken randomly (Google form). For this study three factors are taken into consideration. Those are social, psychological, and personal factors. The hypothesis was framed and Statistical tools like numerical wrap up for societal science (SPSS) test were worn. By this study, a researcher was able to find out that the opinion of the middle income group about the prestige, stylish and comfortable and opinion about brand image, durability, dream vehicle, eco friendly, technically sound are significantly high. The study revealed that brand name and the power the bike are important reasons to choose the bike from both countries
- Arutselvi, (2011). “A study on customers satisfaction towards TV Bikes“,International Journal of Management Research and review, Volume-1(5). PP. 1-40.
- Catherine Rexy, S.Rita and Vignesh Kumar (2016). “An Empirical Approach to Measure Buyer intention of Two Wheeler Users Using Six Sigma”, International Journal of Pure and Applied Mathematical Sciences, Vol.9, No 2, PP. 231-245.
- Cleveland, M. (2006), ““Identity, demographics, and consumer behaviors: international market segmentation across product categories”, Vol.1(3), PP.244-266
- Foxall, G.R. (1999) ‘The Marketing Firm’, Journal of Economic Psychology Vol.20(1) PP. 227–234.
- Falco, Charles M.; Guggenheim Museum Staff (1998). "Issues in the Evolution of the Motorcycl in Krens, Thomas; Drutt, Matthew”. The Art of the Motor cycle. Vol.5 (2) PP. 24–31.
- Hawkins D.I.Best, R.J. and Convey, K.A(2001) “Consumer Behaviour: Implications for Marketing Strategy, (Rev.ed), Business Publications, Inc. Texas.
- Kotresh Patil,Ravishankar S Ulle, and Dr. Aparna J Varma “A Study on Consumer Perception on Bajaj Pulsar Bikes (150cc, 180cc, 200cc, 220cc) At Popular Bajaj, Mysuru,” Journal of Emerging Technologies and Innovative Research Volume 5, Issue 8.PP.763-765.
- Najeemudeen. K.P, N. Panchanatham (2016). “Information sources for Two- wheeler Purchase: An Analytical study with special focus on Malappuram District of Kerala”, Universal, Journal of Industrial and Business Management, Issue 4(2) PP.59-70.
- Reddy, Mallikarjuna, K. (2006), “Consumers Behavior Towards Two wheeler Motor Bikes” Journal of Management, Vol. II, No. 2, June, PP.7-11.
- Santhosh Kumar, D. Raghunatha Reddy, M.L. Kameswari (2005) “Consumer buying
behavior in two-wheeler industry with special reference to Hero Honda Motorbikes”,
Indian Journal of Marketing, Vol. 30 (10), October, PP. 12-18
- Sakthivel Murugan.M, R.M.Shanthi (2015)“Perception of Women Consumers towards the Purchase Decision of Two Wheelers in India – A Study With Reference to Metropolitan Cities”, International Research Journal of Business and Management, Vol. No.2, PP.25-35.
- Solomon, M., White, K. & Dahl, D.W. (7th Edition) (2017)”Consumer Behaviour: Buying, Having” New Jersey, USA: Pearson Education Inc.
- Sharma,S.K. (2008) “The effects of brand credibility on customer loyalty”, Journal of Retailing and Consumer Services, vol.15, no.3, PP.179-193.
- Dr. J. Pandu Rangarao.Et.al., "After Sales 8Service. For Bajaj Motors – An Evaluative Study" European Journal of Marketing, Vol. 35(5) PP. 687-707.
- Dr.M.Rifaya Meera.(2017) “Buyer intention and loyalty in service: Two concepts, four constructs, several relationships”, Journal of Retailing and Consumer Services,Vol.15, no. 3, PP.156-162.
- Article View: 30
- PDF Download: 11