Advertising Effects On The Brand Preferences Of Durable Goods In Kumbakonam Taluk In Thanjavur District, Tamilnadu
Journal of Contemporary Issues in Business and Government,
2021, Volume 27, Issue 1, Pages 4280-4289
AbstractOver the last three decades markets have moved from mass market to dynamic market. At that time of traditional marketing customer was passive in nature. But in changing business environment, people are move from traditional to modern marketing which calls for more than developing a product pricing, promoting and making it accessible to target customers. In order to deliver the advertising effects on brand preference of durable goods of the customer satisfaction an organisation has to offer quality in its goods and services. Brand loyalty in an important and interesting area of customer behaviour. Brand in the marketing sense means ay letter, words, name, symbol or device or any combination of them to identify the source of manufactures are sell and distribution of a product.
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