RETAILING AND ITS IMPACT DURING COVID – 19 IN COIMBATORE CITY
Journal of Contemporary Issues in Business and Government,
2021, Volume 27, Issue 2, Pages 4589-4597
AbstractBack Ground: Retailing in India has several outstanding achievements as well as impressive growth during last few decades. Indian retail market is one of the top five retail markets in the world by economic value and also it is considered as one of the fastest growing retail markets in the world. Retailing in India is the most important pillar of its economy and accounts of about 10% of its GDP. Indian retail industry is classified into organized and unorganized sectors. Retailing in India is business activity which evolves from ancient and medieval period. It has faced many developments and changes in multiple folds in the last three decades. This COVID-19 has brought so many changes around the world in all aspects. It has marked an imprint on retail sector also. It has given so many challenges to the modern retailers and provided a lot of opportunities to both traditional and modern retailers. All these challenges made the retail sector to take a new facet. This descriptive study provides information about the challenges of retail industry in Coimbatore city due to Covid and its future prospects.
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