An Empirical Analysis of Consumer Purchase Behavior Towards Organic Food Products in Selected Areas of Thanjavur
Journal of Contemporary Issues in Business and Government,
2021, Volume 27, Issue 3, Pages 1378-1383
AbstractThe primary goal of this study is to identify four main determinants affecting buying intentions for organically grown foods based on existing studies, with the goal of better understanding the relationship between these key determinants and buyers in the selected cities of Thanjavur. With a final survey of 60 respondents, four hypotheses were formed and evaluated. Market buying intentions were significantly influenced by the determinants of food quality, convenience, and price, as well as purchase behaviour, according to multiple regression study. Supporting small producers, on the other hand, had a detrimental effect. Furthermore, there was no connection between attitude and purchasing purpose. In order to quickly expand this critical segment, the Indian government, strategists, producers, and marketing experts must concentrate more emphasis on the benefits of organically grown foods, according to the findings.
- Gracia, A., &Magistris, T. d. (2008). The demand for organic foods in the South of Italy: A discrete choice model. Food Policy, 33(5), 386-396
- Sharma G, Dewan R, Bali S.(2014) Factors Influencing Consumer Buying Behavior & Awareness towards Organic Food: A Study of Chandigarh &Panchkula Consumers. International Journal of Science and Research; 5(2):689-696.
- Lernoud J, Willer H. (2016). The World of Organic Agriculture. Statistics and Emerging Trends. Bonn: Research Institute of Organic Agriculture (FiBL), Frick, and IFOAM - Organics International, 2016.
- Pandurangarao D, Chiranjeevi K, Rao DS.(2017) Factors Affecting Consumers to Buy Organic Food Products in Hyderabad and Secuderabad. International Journal of Business and Management Invention. 6(3), 24-30.
- Yiridoe, E. K., Bonti-Ankomah, S. and Martin, R. C. (2005). Comparison of consumer’s perception towards organic versus conventionally produced foods: a review and update of the literature. Renewable Agriculture and Food System, Vol.20 (4), pp.193-205
- Zhao, X., Chambers, E., Matta, Z., Loughin, T. M., & Carey, E. E. (2007). Consumer Sensory Analysis of Organically and Conventionally Grown Vegetables. Journal of Food Science, 72(2), S87-S91.
- Article View: 42
- PDF Download: 16