Study on the Customers’ Attitude Towards the Purchase of Two Wheelers during Pandemic
Journal of Contemporary Issues in Business and Government,
2021, Volume 27, Issue 3, Pages 2583-2589
AbstractConsumer attitude is the feeling of favourableness or unfavourableness that an individual has towards an object. As we, all know that an individual with a positive attitude is more likely to buy a product and this results in the possibility of liking or disliking a product. Consumer attitude basically comprises beliefs, feelings and behavioural intentions towards some objects. This paper highlights the customer’s attitude towards the purchase of two wheelers during covid-19. For this study, the population around Coimbatore region was taken and data was collected using questionnaires from the 151 respondents. Health and safety have become a paramount concern and simultaneously consumer purchasing power has changed in the recent economic conditions. This study focuses on consumer attitudes and preferences while purchasing a vehicle. Vehicle selection is considered to be a multiple criteria decision-making problem. The study is used to determine consumer preferences towards vehicle selection using the following criteria: financial aspects, safety aspects, vehicle features, and services offered.
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