Journal of Contemporary Issues in Business and Government


Print ISSN: 2204-1990

Online ISSN: 1323-6903

Volume26, Issue2

A study on effect of credit card on customer satisfaction in chennai

Journal of Contemporary Issues in Business and Government, 2020, Volume 26, Issue 2, Pages 1055-1062
10.47750/cibg.2020.26.02.148

Abstract

Banking sector growth is infinite due to various innovation services.The main reason for this study is to determine the Effect of Credit Cards on Customer Satisfaction in Chennaiand to know about the factors which influence customer satisfaction. The data is collected on probability basis from 107 respondents by using Convenience sampling and is analyzed with the SPSS tool .The collected data were classified, tabulated and analyzed with statistical tools Frequency analysis, Mean analysis, Independent t test one way anova and Regression analysis. The results showed that the majority of the respondents were male and aged 18- 25 years who use credit cards. The result shows that the customers are agreeing towards credit cards and the factors of credit card influencing the customer satisfaction.
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Publisher: Society of Business and management

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