A study on customer satisfaction towards the after sales services in the context of automobiles in chennai
Journal of Contemporary Issues in Business and Government,
2020, Volume 26, Issue 2, Pages 1115-1122
AbstractIn the automobile industry after sale service plays an important role whether it is before
buying a product or after buying a product.The main reason of this study is to determine the impact
of Customer Satisfaction on after sales services in the context of Automobiles in Chennai and to
know about the factors which influences customer satisfaction. The data is collected on probability
basis from 71 respondents and is analysed with the SPSS tool. The collected data were classified,
tabulated and analysed with statistical tools Frequency analysis, Mean analysis, Independent t Test,
One-way Anova and Regression analysis. The results showed that the majority of the respondents
were male and of age between 21-30 years who use a car or bike. It is found that Speed of Service
and Cost of Service of after sales service is significant on the Customers
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of automobiles in Chennai
Journal of Contemporary Issues in Business and Government | Vol 26, Issue 2, 2020 1122
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