Journal of Contemporary Issues in Business and Government

Abstract

Policy communication is a system of State proactive and two-way interaction efforts that
are purposefully designed to receive and share information about the policy as well as the
policy process (how to plan, implementation, evaluation) to policy beneficiaries in order to
promote understanding, criticism, consensus, and trust between the State in general and
policy actors in particular for the public interest. In the context that the Covid-19
pandemic is taking place very seriously in Vietnam and around the world, the propaganda
of the State’s policies on pandemic prevention is very necessary. This study focuses on
analyzing the role of policy communication, the requirements placed on policy
communication in the prevention and fight against the Covid 19 pandemic, thereby
recommending solutions to further promote its role and effectiveness of the policy
communication in the next phases.