Print ISSN: 2204-1990

Online ISSN: 1323-6903

Issue 1,

Issue 1


Moderating effect of government regulations on the determinants of customer loyalty for cellular service providers in Pakistan

Beenish Tariq, Hammad Najam, Nik Kamariah Nik Maat, Heesup Han

Journal of Contemporary Issues in Business and Government, 2020, Volume 26, Issue 1, Pages 1-22

Customer loyalty has become essential for the survival/success of cellular service providers with the saturation and maturity of the cellular service sector of Pakistan. This research focuses on the direct determinants of customer loyalty of the prepaid segment in the cellular service sector of Pakistan. This study investigates the direct influence of perceived service quality, sales promotion and perceived corporate social responsibility on customer loyalty, and explores the role of government regulations as a moderator that affects the relationship between customer loyalty and its determinants (perceived service quality, sales promotions, perceived corporate social responsibility). This study also provides some valuable insights for the cellular service sector of Pakistan

Revealing the Effect of Work-From-Home on Job Performance during the Covid-19 Crisis: Empirical Evidence from Indonesia

Donny Susilo

Journal of Contemporary Issues in Business and Government, 2020, Volume 26, Issue 1, Pages 23-40

This study aims to determine the effect of work-from-home on job performance. It proposes work environment, job satisfaction and work motivation as mediating variables, and answers how work-from-home affects employee performance through them. The study has implications for business practitioner who intend to measure the effectiveness of their work-from-home policies. This is especially pertinent during the coronavirus crisis. The original contribution of this study lies within its questionnaire that has been attuned to changes caused by COVID-19. Data collection was completed by distributing an online questionnaire to workers in Indonesia. The questionnaire with a Likert scale was sent to approximately 2720 employees by email and a link was also shared on social media. The survey attracted 330 respondents. To answer the research questions, this study used structural equation modelling. The output revealed that working from home, employees experienced greater enjoyment, satisfaction and motivation thus enhancing job performance. While the validity of this research is constrained in scope to how these benefits are manifested in Indonesia, there may be external validity among other countries affected by COVID-19.